About us.

Founded in 2025 in Melbourne, WURH—short for Watch UR Head—was created to do more than make great clothing. We're here to start conversations, build community, and remind people to take care of what really matters: your mindset, your people, and yourself.

We believe what you wear should reflect who you are and what you stand for. That’s why every WURH piece is designed with purpose—clean, considered, and made to move with you.

Mental health is at the core of what we do. Through our work with Beyond Blue, we’re proud to support initiatives that raise awareness, break stigma, and provide real help to those who need it.

This is WURH.
Watch UR Head. Wear your worth.